‘Positioning’ is a word in marketing speak, that often makes those using the word feel more intelligent and insightful. In reality, it simply means a combination of product and messaging
Actuation happens when opportunity and insight go hand in hand. 2022 is an election year in Kenya. However, our landscape is full of slogans and seemingly wise aphorisms, that are
Now, is there anything about the above image that you would say is career limiting?! I didn’t think so – except that may he’s below the legal age to work.
Air Jordan! As the saying goes, “’nuff said!”. His greatness is that he was always completely present; and that was the difference. ‘I want to be like Mike’ was the
Brand connection is an interesting and complex beast. I keep wondering whether companies today understand the connection to their audiences. Some of the so-called world’s leading “brands” still try to
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