Just like Christmas, the time when the Super Bowl ads are rolled out, comes every year. We avidly watch and evaluate the “best ads” of them all. But are Super
Once again, the heart of life’s philosophies are exemplified through a sports analogy. Many of you may not know Shannon Sharpe. He is a sports personality, whose most recent exploits
What does the expression ‘run silent, run deep’ really mean? Discretion? Stealth? Foresight? Silent power? Let’s get to the bottom of it, and hopefully we can understand how it relates
‘Positioning’ is a word in marketing speak, that often makes those using the word feel more intelligent and insightful. In reality, it simply means a combination of product and messaging
Actuation happens when opportunity and insight go hand in hand. 2022 is an election year in Kenya. However, our landscape is full of slogans and seemingly wise aphorisms, that are