Brand connection is an interesting and complex beast. I keep wondering whether companies today understand the connection to their audiences. Some of the so-called world’s leading “brands” still try to
According to the media, the launch of Disney+ streaming services this week spells the beginning of the video streaming wars. Prior to the launch of Disney+, we would hear of
As one of the few Gen Xers at a retail market full of Generation Z entrepreneurs the other day, I asked the typical corporate question: ‘how are sales doing?’. I
Customer satisfaction Customer satisfaction is synonymous with customer retention and acquisition. We used to have in-person service support, but that is slowly disappearing. Companies are not only moving to call
Is your business built to last? Focusing on the Xeroxs, Kodaks and Blackberrys, that neither adapted nor evolved in order to survive, would be too easy. So, to understand what
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