Bizlife Smarts

Uncommon sense

Cats, Dogs, Goats, Donkeys and other workplace species.

Okay, I’ll fess up before you even read a word of this, but that title is misleading. I don’t like donkeys, I think goats are great nyama choma (travel to

BizLife Smarts

9 months ago

The definition of work is changing, as are the roads to success. Some may say that the age-old SOP of school-university-internship-9to5 employment may actually put you more at risk in later life, than starting early on these unconventional routes.As previously underrepresented demographic segments increase their path on the traditional routes to education and employment, could we be having the wool pulled over our eyes that there has been a shift in income earning for the future? ... See MoreSee Less

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BizLife Smarts

10 months ago

The question is whether Super Bowl commercials are real ads, or just a pseudo beauty pageant of brand ego?! Brands spend millions of dollars on these ads, without necessarily standing any chance of ROI, nor ROAS (Return on Ad Spend). With the emphasis nowadays on celebrity features, a single 30-second spot can run upwards of $14 million for production and airing, while a 90-second spot can easily hit the $50 million mark (check out the Dunkin' ad).The question is, what is this all for; driving sales, building the brand, or simple ego?Of these nos. 10 to 6 are great ads. No. 5 is terrible, nos. 4, 3 & 1 have forgotten to make the product the hero, and no. 2 only becomes a great campaign, in the full context, including the pre-Super Bowl teaser ads. ... See MoreSee Less

The top 10 Super Bowl 58 commercials, according to USA TODAY Ad Meter

admeter.usatoday.com

And the 2024 winner is ...

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BizLife Smarts

11 months ago

Everyone is captivated by the Shannon Sharpe conversation with Katt Williams on his Club Shay Shay podcast.It is an instructive illustration of brand stewardship in this day and age.Katt Williams: Meticulous study and learning on what creates the most effective comedy to make people laugh, and then is diligent in customising his comedy to the particular audience he is speaking to.Shannon Sharpe: The most surprising of strong personality brands. After learning his craft on a cable network sports commentary show, has built a stable of online assets, cable network appearances and a cognac, that are quickly driving him to become one of the leading online/ podcast personalities. ... See MoreSee Less

Katt Williams’ Viral Shannon Sharpe Interview Has Essential Lessons For Brands

www.forbes.com

In less than a week, comedian Katt Williams interview on Shannon Sharpe’s Club Shay Shay show has racked up more than 37 million views on YouTube.

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Bizlife Smarts

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Bizlife Smarts

Uncommon sense

Cats, Dogs, Goats, Donkeys and other workplace species.

6 ways to seize opportunity

New Jobs – The Future of Work

Best Super Bowl ads – Understanding the deeper purpose.

Shannon Sharpe: an authentic digital media brand

You hold the key to your brand sustainability

Delete Social Media – Can you really bring yourself to do it?!

Kenya’s economic crisis is not just the much touted Debt to GDP ratio

Things I learned at 40 that I wish I had been taught by 20.

Things I learned at 40 that I wish I had been taught by 20.

Cats, Dogs, Goats, Donkeys and other workplace species.

Early retirement without a plan ≈ poverty, addiction or an early death.

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You hold the key to your brand sustainability

Delete Social Media – Can you really bring yourself to do it?!

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